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Grant Cardone - Season 7 | Episode 1

·57 min·3 clips

Grant Cardone says he wants a bigger real estate portfolio than BlackRock.

1. Dealer News Today Season 7 opens with Grant Cardone and Dave Canton on Dealer News Today, centered on automotive selling, real estate, and business change. 2. Derek D is the host, Dave Canton is CEO of the Dave Canton Group, and Grant Cardone is described as founder of 10X Studios, entrepreneur, businessman, writer, and philanthropist. 3. The episode asks what happens when a car-business veteran turns discipline, social media, and real estate into a larger operating strategy. 4. Grant says he was selling cars in Lake Charles and Sulphur, Louisiana, at 23, then entered treatment at 25 after a drug addiction. 5. He says he returned to dealer Terry Collins, borrowed $3,000 from his mother, bought Jackie Cooper videos, and paid her back within 30 days. 6. He says he learned objections, qualification, closing, and follow-up from those tapes and became a top 1% salesperson selling 30 to 35 cars a month. 7. Grant says he stopped hiding price and instead told customers the price, payments, down payment, and car figures up front. 8. He says that approach dropped customer guard and let him do double and triple the volume of other people in the store. 9. He says he spent five years either training on car selling or going to drug-addict meetings, and those were the only two things he did every day. 10. He says he left after accusing the general manager of stealing, then began competing with Joe Verde as an automotive sales trainer. 11. Grant says his biggest mistake was following passion into sales training instead of building a scalable business like owning dealerships or selling marketing. 12. He says he was advising dealers with one employee while they ran 200-person businesses, which made the consulting model break in 2008. 13. He says he should have been having dinner with major dealer figures and thinking about strategic ownership rather than one-time transactions. 14. Grant says he started buying real estate in his 20s, beginning with a $3,700 single-family home and another no-money-down deal. 15. He says he studied apartment investors such as Donald Bren and Sam Zell, then bought 500 units in San Diego and 2,200 units in Tucson. 16. He says he sold before 2008, later built Cardone Capital to about 12,000 units and roughly $4 billion in real estate, and raised about $1.2 billion through social media. 17. The tone is argumentative, fast, and self-referential, with Derek challenging Grant and Grant responding in long, direct stories. 18. The format stays conversational and promotional, mixing on-the-fly banter, autobiography, and business lessons without a scripted interview feel. 19. Listeners interested in automotive sales, entrepreneurship, and real estate strategy will get the most from it. 20. Listeners looking for a short, polished, non-argumentative interview will probably skip it.

As heard by us

A brisk dealer conversation about automotive retail, real estate ownership, and the business value of the property.

Dealer News Today opens season seven as its first episode of 2024 and moves into video with Derek D hosting Dave Canton and Grant Cardone. The discussion runs from automotive retail and commercials to real estate ownership and development opportunities, keeping the focus on the…

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Want dealer talk that connects the lot, the property, and the growth play?

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