Hans Gross describes how dealers cloak horses, invent a famous ancestor named Cunanor, and convince buyers they are purchasing a delicate, precious animal sight unseen.
This episode from Hans Gross's 19th-century forensic handbook details the elaborate psychological and optical tricks used by horse dealers to defraud buyers. It explains how dealers manipulate perception of color and size, reframe faults as virtues, stage demonstrations, and profile buyers to sell unsuitable animals at inflated prices.
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