Creator Lab - interviews with entrepreneurs and startup founders · Bilal Zaidi

Timo Armoo, Fanbytes // 8-Figure Agency Sale, Influencer Marketing & Expertise Gap Opportunities in 2023

·1 hr 18 min·5 clips

At first, the story stays close to home. The host connects with Timo Armo as another London founder, then opens up the agency story: influencer marketing, Fanbytes, and a sale the host says was worth tens of millions. The tone is loose, but the pricing bit gets sharp fast. Timo says things changed after year four, when he stopped dodging hard calls and started making decisions with a bit more maturity. Pricing is the clearest example. He remembers Entrepreneur Express selling for 70 grand plus a 40 grand bonus, which sounds wild next to the earlier 300 pound win that once felt enormous. That gap is the point. The host hears the jump and pushes him toward the lesson underneath it. Timo's answer is blunt: they were thinking too small. The team started packaging services into bronze, silver, and gold, with the top tier partly acting as a dare to the market. Then someone took it. A toy brand said yes to a 100 grand offer, and that changed the team's idea of what was normal. Once they knew they could deliver at that price, Timo kept telling the sales team to put the higher package in front of clients more often. The host does not let the story float away as founder folklore. He asks whether the 100K deal was still project-based and how long that spend might cover. Timo's answer is messy in a useful way. Some film campaigns might burn 100 grand in 72 hours. Some ecommerce brands might stretch the same money over two months. So the episode does not hand over a neat pricing formula. It shows how founders find bigger budgets by testing the ask, getting proof, and letting the next ask feel less weird.

As heard by us

A founder story about pricing, packaging, and learning to sell agency work at a larger scale.

The episode follows Timo Armoo as he works through the basics of pricing, packaging, and selling agency services until the business starts to feel less improvised and more concrete.

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Why you'd press play

Press play if you want the pricing story behind a tens-of-millions agency sale.

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