Craft Beer & Brewing Magazine Podcast · Craft Beer & Brewing Magazine

Christopher Lackner of the Hemp Beverage Alliance Is Fighting for the Loophole that Became an Industry

·1 hr 1 min·5 clips

Christopher Lackner reveals how hemp-derived THC beverages are transforming brewery taprooms in Minnesota.

This episode features Christopher Lackner, founder of the Hemp Beverage Alliance, discussing the emerging market for hemp-derived THC beverages with host Jamie Bogner. Lackner explains the alliance's mission to support producers and navigate the complex regulatory landscape for these products. The conversation centers on the integration of these beverages into traditional craft brewery spaces. Lackner describes the widespread availability of hemp-derived THC drinks and edibles in Minnesota brewery taprooms as a key example of market growth. He details his attendance at the Hemp Beverage Expo in Atlanta, where he connected with industry professionals. The discussion outlines the Hemp Beverage Alliance's three primary focus areas: regulatory advocacy, consumer education, and industry standards development. A significant portion covers the legal distinction between hemp-derived delta-9 THC and marijuana-derived THC under the 2018 Farm Bill. Lackner clarifies that compliant hemp beverages must contain no more than 0.3% delta-9 THC by dry weight. He emphasizes the critical need for accurate dosing information and child-resistant packaging for consumer safety. The alliance is actively working to establish uniform testing protocols to ensure product consistency and reliability. One insight is that craft brewers are uniquely positioned to produce these beverages due to their existing fermentation and quality control expertise. Lackner argues that these products can drive new customer traffic and social engagement in taprooms. He notes the current regulatory patchwork creates a major challenge, with state laws varying dramatically. The episode suggests the market is evolving rapidly, with seltzers and non-alcoholic formats leading current innovation. The tone is informational and exploratory, framed as a business-oriented discussion on a new industry segment. The style is conversational, with the host asking direct questions to clarify legal and production details. This episode is ideal for craft brewers, beverage entrepreneurs, and industry observers curious about alternative social beverages and market diversification. Listeners seeking entertainment or debates on drug policy may find the practical business focus less engaging.

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