#378. Lizette Weber - Hablar en Público, Relaciones Públicas y Comunicar tu Talento

·1 hr 24 min·5 clips

Lizette Weber describes how doctors dismissed her postpartum depression until a panic attack sent her to the hospital.

The episode begins with host Oso Trava introducing the topic of public speaking as a critical tool for business growth. His guest, Lizette Weber, is introduced as a communication expert with a diverse background. Weber first recounts her early career, starting with university internships at Walmart where she unexpectedly won a jingle contest by singing a cappella to executives. She then details her entrepreneurial venture, creating the children's educational brand 'Ludi el Pirata,' which combined music, characters, and school tours sponsored by major brands like Intel and HP. A significant personal story emerges as Weber describes experiencing severe postpartum depression after her third child, which was initially dismissed by her doctors until a panic attack led to hospitalization and proper diagnosis. The conversation shifts to her professional expertise in public relations. Weber defines PR as creating win-win strategies with various publics, distinct from paid advertising. She shares examples of creative PR campaigns for clients like Tag Heuer and 3M. The discussion then focuses extensively on public speaking. Weber explains that everyone speaks publicly daily, not just on stages. She defines glossophobia (fear of public speaking) and states over 75% of people experience it. To overcome it, she recommends changing internal dialogue, practicing, focusing on the audience, and using breathing techniques. Weber outlines her 'Método Weber' for public speaking training, which involves small, interactive sessions. She emphasizes preparation, structure (introduction, content, conclusion), and the importance of both content (substance) and delivery (voice, body language). Practical tips include using strategic pauses, grounding posture, hand gestures in a 'power zone,' and avoiding memorization. Weber advises against arrogance and suggests reading the room for audience connection. She shares her pre-stage routine involving relaxation and visualization. The episode concludes with Weber discussing her future plans, including opening public workshops and writing a book on public speaking. She stresses that communication remains a vital soft skill despite AI advancements.

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