ContraMinds Podcast - Unlocking Personal Growth and Professional Excellence · Swami, ContraMinds Labs

How to Market to Gen Z (The Ultimate Guide)- Srinjoy Das (#018)

·1 hr 17 min·5 clips
Shinjoy Das reveals how finance knowledge helps marketers secure a seat at the table with top executives.
Shinjoy Das discusses the importance of finance knowledge for marketers, the shift to content-driven strategies, and insights on virality and Gen Z marketing. He shares examples from his experience at Krafton and other digital-first companies.

As heard by us

Real-world observation drives the strongest marketing lessons here, with content and emotion doing much of the retention work.

The episode argues for getting out of the office and watching customers where decisions actually happen, from a shop counter to an airline check-in line. Its main point is plain: real insight comes from direct observation, not from abstract research done in a comfortable room.

Read the full review in PlayNext →

Why you'd press play

Want a sharper way to learn what customers really do at the counter?

Read the full recommendation in PlayNext →
Listen to the show on