Content Marketing Podcast · Aaron Witnish
Ep 76 - The New's Content Strategy
February 18, 2025·13 min·1 clip
Aaron Whitney shares his 'X steps to X results in X timeframe' formula for irresistible marketing headlines.
As heard by us
News style fear gets the click, but the real lesson is using attention without losing the ethical line.
Aaron Whitney treats the news cycle as a lesson in how attention works. He starts with a simple point: people notice threats fast, and headlines lean into that reflex.
Why you'd press play
Turn scare-driven headlines into a cleaner way to earn attention from the right people?
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