Content Marketing Podcast · Aaron Witnish

Ep 73 - The Skool Social Media Strategy

January 28, 2025·12 min·1 clip
Aaron Whitney admits 99% of people won't hire his agency, so he's building a community to create goodwill and extract real client problems.
Aaron Whitney, co-founder of Content Only, announces a major shift in his agency's and personal brand's lead generation strategy for 2025. He details moving from traditional funnels to building a Skool community to house all his IP, foster direct relationships, and extract qualified clients, while also ramping up podcast guest appearances to drive traffic.

As heard by us

A practical map from content, community, and trust to qualified traffic and clients.

Aaron Whitney treats the episode as a practical shift in lead generation: instead of spreading traffic across a dozen channels, he points content, paid work, and podcast appearances to one URL, then uses that same path to funnel people into a Skool community. The bet is simple.

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Why you'd press play

Use Skool to turn one content hub into leads.

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