Content Marketing Podcast · Aaron Witnish

Ep 67: Content Agency Owner Speaks Ups

September 6, 2024·59 min·2 clips

During Microsoft TrueUp negotiations, ITAM must partner directly with FinOps and procurement on shared goals.

How did he get on Grant Cardone TV? That question gives the episode its hook, and the answer turns into a practical conversation about agency work, content volume, mistakes, and what people actually respond to. He starts fourteen years back, with early digital products, then moves into the later shape of a content marketing agency for niche business owners. The lesson is pretty unglamorous, in a useful way. Thousands of videos and written posts become the backdrop for talking about clicks, attention, recommendations, and the stuff that moves because people care enough to react. The chat then drifts into podcasting, solo shows, and the weirdness of speaking into a mic with no instant feedback. That leads straight into the comparison trap. Instead of stacking a small show against Joe Rogan and a million downloads, the episode treats ten or twenty listeners like an actual room. If twenty people showed up at a house or meeting, most hosts would call that worth doing again. The analytics talk stays cautious. Listen Notes, retention, scores, phone batteries, and step counters all get pulled into the same point: numbers can help, but plenty of them are rough. Attention and real interest matter more. The advice keeps landing on business mechanics, not content theory or platform worship. Make the useful thing quickly. The free 30-days-in-90-minutes system gives businesses a way around the usual consistency excuse. Comments matter too. Near the end, he suggests using a trending topic in your niche or category and asking people to respond, so the post has a reason to keep moving. The close is practical: build the asset, invite the conversation, stay relevant longer, and take the wins where the content gives them.

As heard by us

Practical agency-tested advice on making content work.

This episode centers on a content marketing agency and the long grind of getting there: landing Grant Cardone TV, fourteen years of agency trial and error, and the lessons pulled from making thousands of videos and written posts for niche business owners.

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