How Micro-Creators & UGC are Transforming the Influencer Marketing Game for Brands with William Gasner

·42 min·4 clips

William Gasner bootstrapped Stack Influence to over $1 million ARR with just $1,000—how did he do it?

The episode begins with the host introducing William Gasner, a tech founder who co-founded six businesses and scaled an e-commerce venture to seven figures in six months. Gasner’s platform, Stack Influence, helps brands collaborate with micro-creators—those with under 100,000 followers—by automating management and scaling campaigns. He argues that these smaller creators are more authentic and trustworthy, leading to better conversion rates for e-commerce brands. Gasner shares data showing that campaigns on his platform have achieved up to 13x ROI, and he explains how user-generated content (UGC) can reduce ad costs by 5x while boosting conversions. The discussion covers practical steps for brands to start, including a minimum budget of $1,500 and the importance of product seeding. Gasner also addresses creators, emphasizing that quality content is subjective and authenticity often outperforms high-production value. He advises both creators and brands to start small, focus on a niche, and launch quickly to test ideas. The host shares a personal anecdote about his wife’s success on Etsy to illustrate low-barrier opportunities. Gasner concludes by encouraging listeners to take action, noting the ease of automation and market hunger for new products.

As heard by us

A grounded look at how creator trust, channel fit, and testing shape influencer marketing.

Creator collaborations come through here as a practical demand test, not a shortcut. With guest Will, the episode settles into the harder parts of making a campaign work: authenticity can matter more than polished production, a useful product can still sit in a market people…

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Why you'd press play

You want the real friction behind creator campaigns: a product can sell beautifully and still be something people do not want to talk about online.

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