KGVY Business Spotlight - Navigating the Medicare Maze with Medicare AtoZ (Aired 03/18/2026)

March 18, 2026·10 min·1 clip

The biggest healthcare cost isn't doctors—it's prescription drugs, and David Bradley shows how reviewing meds can save thousands.

1. This KGVY Business Spotlight episode features David Bradley, Senior Partner at Medicare A to Z, discussing how to navigate Medicare plan selection. 2. Bradley has spent 21 years in Medicare insurance after starting in property casualty at a Farmers Insurance agency in 1995 and moving into healthcare in 1999. 3. The core question the episode addresses is how individuals approaching Medicare age can make informed plan decisions without being confused or misled. 4. Bradley begins every consultation by reviewing a client's prescription drug list, because prescription drugs are what he calls 'the number one driving cost in healthcare.' 5. A recurring scenario Bradley describes: clients arrive insisting on a specific plan because a neighbor endorses it, but after a drug review, that plan costs two to three times more than a comparable alternative with the same benefits and same doctor network. 6. He is contracted with 14 different insurance companies and sells multiple Medicare product types, which he says gives him the breadth to find the genuinely best fit rather than defaulting to a single carrier. 7. Bradley warns about 800-number television commercials promising food cards and other benefits to Medicare recipients — he says these are designed to get people to call so agents can switch their plans without their full understanding. 8. Callers to these numbers are often not licensed in Arizona, and Bradley notes that contacting a Medicare recipient without their permission is illegal. 9. He advocates for working with a local agent who knows the market and the physician networks in the specific region. 10. Studies and surveys, Bradley says, show that the number one fear among people approaching Medicare age is making the wrong plan decision. 11. He reassures clients that plan decisions are not permanent: there are special election periods throughout the year, and the main annual enrollment period runs October 15 through December 7 each year. 12. During that window, any Medicare enrollee can switch plans entirely without penalty. 13. Bradley describes his most rewarding moments as sitting across from clients who, by the end of the consultation, are in tears of relief after finally understanding their coverage. 14. On the topic of taxes, he explains that the standard Medicare Part B premium is $202.90 per month in 2026, but that figure rises for individuals whose adjusted gross income exceeds a certain threshold. 15. He also mentions that some clients are already on good plans where switching would do them harm, and in those cases he tells them to stay put. 16. Bradley moved his Green Valley office from an upstairs back-corner location to a retail storefront on the ground floor of Continental Shopping Plaza at 180 West Continental Road to improve walk-in visibility. 17. His Tucson office is located at 665 North Swan Road, at the southeast corner of Fourth Street and Swan. 18. The interview format is conversational and business-profile oriented; the host, Andy, asks warm-up questions and lets Bradley provide substantive answers. 19. People approaching age 65 or recently enrolled in Medicare, particularly in the Green Valley and southern Arizona region, would find this episode practically useful. 20. Listeners outside Arizona or already confident in their Medicare plan selection are unlikely to find new actionable information here.

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