300. The Viral Formula: Planoly’s CEO Katelyn Sorensen on How to Craft Your Narrative as a Female Founder

·47 min·4 clips

Are you ready to ditch the status quo and join the ranks of women who not only dream big but achieve big?

The episode begins with host Suneera Madhani promoting the Founders Club, a membership community for female entrepreneurs, offering a 75% discount during Women's History Month. She then introduces the guest, Katelyn Sorensen, CEO of Planoly, a visual planning tool for social media. Suneera notes that Planoly was acquired two years ago and Katelyn stepped in as CEO about a year and a half ago. Katelyn explains that Planoly started as a tool for Instagram feed planning and has evolved to support multiple channels, with a renewed focus on helping creators monetize their passions. They discuss trends in the creator space, emphasizing a move away from virality toward authenticity and niche engagement. Katelyn shares that Planoly uses AI for caption generation to help creators overcome writer's block and is developing features to support strategy and consistency. The conversation covers the challenges of video content, platform-specific strategies, and the importance of community building. Katelyn opens up about her imposter syndrome as a CEO who didn't found the company, and Suneera highlights the collaborative nature of female entrepreneurship. They also touch on Katelyn's experience as a new mother and balancing CEO responsibilities with parenthood. The episode concludes with promotions for Planoly discounts and the Founders Club.

As heard by us

A practical episode on AI-assisted content ideas, product focus, and a more grounded view of virality.

Planoly sits at the center of a practical conversation about content, AI, and keeping attention on the product that matters most. The episode is clearest when it treats AI as a way for creators and business owners to get unstuck around a niche or persona, especially when trends…

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Why you'd press play

If you want help turning blank content days into focused ideas without chasing every fast-moving trend, press play.

Read the full recommendation in PlayNext →

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