Career Change for Women | Career Coaching, Career Path · Brittany Cates | Career Coach, UX Designer, Podcast Host, Entrepreneur

Feeling Burnt Out? How Alaina Case Found Her "Why" and Built a Career That Actually Works for Her

·44 min·4 clips

Alaina quit her job in tears after a supervisor ruined her experience, sparking her leap into entrepreneurship.

What keeps you moving? That question carries the episode as the guest talks about building a career that can hold up through doubt, imposter syndrome, and the awkward early stretch of business. Her answer starts with why. She treats it like something to come back to when confidence wobbles, because starting a business does not magically make the hard parts behave. Brittany keeps the conversation practical without sanding off the nerves. She asks about the actual work, not just the reinvention story. A virtual assistant, in this version, helps business owners get out from under the daily tasks that eat their focus. That might mean bookkeeping, email, communications, podcast management, marketing, customer experience, or whatever support fits the person's skills and energy. The career change thread is the useful part. A mixed background is not a problem if those skills can help another business run better. The guest also pushes back on the idea that new virtual assistants have to pick a niche right away. Early exploration can be the point. Try the work, notice what drains you, notice what gives you energy, then choose with better information. Her public relations background gives the advice some weight, but the bigger message is broader: support work can still be partner work. Brittany closes warmly, with encouragement for anyone considering a VA path or a wider entrepreneurial move.

As heard by us

A practical reset for women considering a career shift.

Career Change for Women treats a career pivot as something practical, not theatrical: leave work that does not fit, and look for work that does.

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Why you'd press play

For when you need to hear your own why again and keep moving through doubt.

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