We're Quietly Selling This Business For $10M+

·44 min·4 clips

Ryan Moran reveals how he plans to sell a business for over $10 million despite market skepticism.

Ryan Daniel Moran hosts this episode, focusing on preparing an e-commerce business for a $10 million-plus sale. He starts by disclosing that details are vague due to privacy, but the business has $1.5 million in annual profit. Moran contrasts the founder's goal of $5 million with his aim for a higher price, based on lessons from his own $16 million sale where he left money on the table. He explains that traditional valuation uses a 3x profit multiple, leading to a $4.5 million price with only $3 million guaranteed upfront. Moran then walks through recasting the books from cash to accrual accounting, adding $300,000 in profit, and using trailing 12-month figures to show growth, boosting EBITDA to $2.1 million. He discusses how TikTok Shop and Amazon subscriptions created 13,000 recurring buyers, increasing valuation multiples. Strategies to reduce founder risk include restructuring roles or hiring a new CEO. Moran outlines negotiation terms, aiming for a 6x multiple with $7.5 million cash down and seller notes, potentially reaching $15 million. He notes the sale could be tax-free due to C-corp structuring under tax exemptions. The episode concludes with advice to start planning exits 6-12 months in advance and an invitation to his program for entrepreneurs.

As heard by us

A $10 million sale case shaped by recast books, inventory timing, and buyer demand.

The episode frames a sale pitch for a business expected to clear a $10 million floor in a cold e-commerce market. Because the books are still unfinished, the numbers stay loose, and the business and sector are kept private for now, with more detail reserved for later if a deal…

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Why you'd press play

If you like deal math, this one shows how $300,000 can move the whole sale.

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