Capital Conversations: Insights into the World of Venture Capital · IMD

The future of agritech investing, with Jim Pulcrano & Rob Trice

·23 min·2 clips

Rob Trice reveals that $204 billion invested in agri-food tech over 10 years has yielded few unicorn wins, criticizing investors who fund 'the world they want to see' rather than reality.

Jim Pulcrano interviews Rob Trice, founder of Better Food Ventures, about the realities of venture capital investing in agricultural technology. Trice shares his journey from mobile telecom VC to agritech, critiques the 'free money' era that flooded the sector, and explains his firm's unique approach using special purpose vehicles and 'full consequence investing'.

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