CanadianSME Small Business Podcast · SK Uddin

Beyond the Click: Using Data-Driven Strategy to Drive Real Revenue

·12 min·1 clip

Neeraj reveals why businesses waste thousands on ads and the three essential steps before investing in digital marketing.

Neeraj Kathuria, founder of Elegant Marketing, discusses how businesses can move from marketing guesswork to data-driven strategies, covering topics like understanding customer journeys, margins, scaling from solo to team, and leveraging programmatic advertising for measurable outcomes.

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