Camera Shake Photography Podcast · Kersten Luts

Lighting, Clients & YouTube: Photo Strategy with JOHN GRESS - Episode 254

·1 hr 14 min·5 clips

Host Kirsten Utz reveals why 65% of viewers aren't subscribed and introduces lighting wizard John Grass.

This episode of Camera Shake Photography Podcast features host Kirsten Utz interviewing photographer, educator, and YouTuber John Grass. They discuss strategies for mastering lighting and building a sustainable photography career. The conversation stems from their recent in-person meeting at the Imaging USA trade show. John Grass first spoke at Imaging USA in 2019 and has returned multiple times as a speaker. At the most recent event, he taught a class on using colored gels and LEDs for creative lighting. His class specifically focused on how overlapping colored light works and the principles of color harmony. Grass states that the primary value of such trade shows is networking with both new contacts and old friends from across the industry. He compares choosing a favorite trade show to the difficult task of picking a favorite child. The episode promises to delve into lighting techniques, client relations, and leveraging YouTube for business growth. A key insight is Grass's perspective on the communal and educational atmosphere of major industry gatherings. His initial fear of public speaking at these events contrasts with his current role as a repeat presenter. The planned discussion suggests that technical lighting skills are directly linked to long-term commercial success for photographers. The tone is conversational and geared toward professional development, blending personal anecdote with practical advice. The style is educational, aiming to provide actionable strategies from an established practitioner. This episode is ideal for aspiring or professional photographers seeking advanced lighting tips and career-building insights. Listeners looking for a highly technical, gear-centric tutorial without business strategy might find it less focused.

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