La prima VERA auto di Lego e il rebrand di TikTok CAMBIA tutto – Design News Ep. 90

·46 min·4 clips

TikTok unveils a secret shape in its rebrand that transforms into a search bar, signaling a major shift in strategy.

In this episode, the hosts Giuliano, Nanni, and Riccardo begin by teasing several design news items, including TikTok's rebrand and Heineken's interactive product. They then officially launch the Design Quizz, a new feature on their website where listeners can answer 10 questions per episode to test their knowledge and compete on a leaderboard. The quiz was developed by the studio Diverso, with credit given to Bogdan, Danilo, and Petto for their work. The hosts dive into TikTok's rebrand, noting the introduction of a custom shape called the Spark, derived from the logo's offset, which functions as a search bar in visuals. They discuss how this reflects TikTok's strategy to become a content discovery platform, comparing it to Instagram and YouTube, and critique the rebrand's formal aesthetic as dissonant with TikTok's authentic content. Next, they cover Heineken's smart band for festivals, which connects to Spotify or YouTube Music and lights up green when users with similar music tastes toast, debating whether it's a clever activation or a forced gimmick. The hosts review LEGO's April Fools' car concept, pointing out easter eggs like using a frog piece as a gear and a brick separator as a handle, and mention Oppo's fake umbrella concept. They discuss United Airlines' Relax Row, a new economy seat row that allows passengers to lie down by raising footrests, highlighting its design innovation for long flights. The episode also critiques the European Qualifiers' visual identity as outdated and poorly designed, praises a student project from IED in collaboration with Tesla called Time, which reimagines future car interiors, and examines Birkenstock's new mascot for customized shoes, noting its clever adaptation of shoe shapes into characters. The hosts conclude by encouraging listeners to try the Design Quizz and thank the development team.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Caffè Design