Coca cola ha cambiato la bottiglia! (dopo 10 anni) - Design News ep. 13
·34 min·3 clips
Coca-Cola redesigns its bottles after 10 years, and brands like Duolingo launch wild April Fools' stunts.
In this episode, Giuliano, Nanni, and Riccardo open with news about April Fools' Day campaigns, highlighting Duolingo's 'Duolingo on Ice' video and Nothing's fake tiny phone. They then shift to Tony's Chocolate, which redesigned its packaging to resemble competitors like Milka, sparking a legal dispute and ethical messaging about sustainable chocolate production. The discussion moves to Coca-Cola's bottle redesign, focusing on efforts to reduce plastic use by grams over a decade and a global campaign celebrating small bars that customize the Coca-Cola logo. Next, they critique Kraft Heinz's new water flavoring product, calling it underwhelming for a large brand and comparing it to startups like Bubbly. The hosts praise Serena Williams' beauty brand for its strong packaging and branding, contrasting it with Fedez's past efforts. They also cover Disney Plus's color change to a green hue, theorizing it's a compromise with Hulu's branding after its acquisition. The episode closes with mentions of Lamborghini's rebranding and promotions for the hosts' products at Retrobottega. Throughout, the hosts analyze design trends, branding strategies, and industry reactions in a conversational format.
