Business Owners Radio · Craig Moen & Shye Gilad | Business Owners | Entrepreneurship | Small Business

CONTENT MARKETING: Mastering Brand Storytelling and Audience Engagement with John Egan

·22 min

Business Owners Radio Episode 239 features content marketing strategist John Egan discussing his book 'The Stripped-Down Guide to Content Marketing.' Egan explains that while content marketing has existed since the 1800s, the modern strategic industry is relatively new. Key topics include moving beyond website-as-content-strategy thinking, identifying where target audiences actually congregate online, measuring ROI through authority-building rather than direct attribution, and establishing clear brand differentiation before selecting content channels. The hosts and guest address C-level concerns about investment justification and timeline.

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