Business Growth Lab · Samantha Riley
Why Free is Costing You Sales with Lucas Lee-Tyson
July 28, 2025·40 min·3 clips
How ChatGPT is forcing coaches to prove their unique value beyond what AI can offer for free.
As heard by us
A clear case for paid masterclasses as a way to earn attention and improve follow-through.
Business Growth Lab makes a plainspoken case: free training is not always the best proof of value. Lucas Lee-Tyson argues for paid masterclasses as a marketing filter, and the discussion keeps coming back to credibility, attention, retention, and whether people actually follow…
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