The Website Fix That’ll Turn Your Messaging Into a Client Magnet with Kris Jones

June 2, 2025·23 min·2 clips

Kris reveals that stories are 22 times more memorable than facts because our brains are wired for narrative.

Samantha Riley interviews Kris Jones about using storytelling to transform business messaging and websites. They discuss why stories are more effective than facts, how to make clients the hero of your narrative, and practical tips to avoid common mistakes. Kris shares a case study where story-driven changes boosted a client's sales call conversion rate dramatically.

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