Samantha Riley confronts a shocking claim: 'Your offer doesn't need to be good to make sales, you just need a fleshy brand.'
As heard by us
A sharp check on whether a brand still sounds like its person.
The episode draws a clear line between authentic branding and sounding too polished to be recognizable. Samantha Riley argues that an offer by itself is not enough; a brand needs staying power, and one useful check is whether someone who has been deep in the content would still…
Why you'd press play
Your content sounds polished, but not quite like you.
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