Business Growth Lab · Samantha Riley
How To Sell with Calm Confidence and Still Hear “Yes” on Repeat with Kathryn Thompson
June 9, 2025·43 min·4 clips
Kathryn ditches pressure marketing and uses listening to guide clients to decisions without deadlines or credit card pushes.
As heard by us
The real fix here is sharper messaging, not a better offer.
Samantha Riley and Catherine Thompson frame a familiar entrepreneurial mistake: treating a messaging problem like an offer problem. The discussion keeps circling back to the same point, which is that copying what already sounds successful can leave everything sounding flattened…
Why you'd press play
If your message sounds polished but forgettable, this one gets to the root.
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