Built to Sell Radio · John Warrillow

Ep 491 Inside the Mind of an Acquirer: The Case for Unsexy

·1 hr 4 min·5 clips
John Pohl explains why he believes radio will still matter in 20 years, despite digital disruption.
John Pohl, who has acquired 19 small radio stations, discusses his investment thesis in unsexy industries, focusing on community value and culture over cash flow. He shares insights on valuation, deal structuring, regulatory hurdles, and the emotional aspects of buying and selling businesses.

As heard by us

A practical look at buying overlooked businesses and why culture can matter as much as cash flow.

John Pohl makes a clear case for buying what others overlook: small local radio stations, simple deal structures, and a kind of business value that reaches beyond cash flow.

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Why you'd press play

Listen if you want to think like a buyer, not just a seller.

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