Building the Premier Accounting Firm · Roger Knecht
Accountant to CFO: Transform Your Firm with Advisory Services w/ Rusty Fulling
January 7, 2026·43 min·3 clips
Rusty Fulling's five-year-old daughter told him 'Daddy, just keep going' while they drove through an engulfing field fire — his metaphor for persisting through business crises.
As heard by us
A clear take on simple billing and long term client relationships.
The episode keeps its focus on simple accounting and CFO style billing, and it makes a solid case for not turning pricing into a puzzle. Rusty Fuling argues for straightforward terms, one year commitments, and a way of working that can grow into 25 year client relationships…
Why you'd press play
If you want a simpler way to price accounting and CFO-type services, start here.
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