Build Your Tribe · Brock Johnson

How To Grow on Instagram in 2026 | From 0 Followers - 871

February 2, 2026·46 min·4 clips
A mom of three under three felt like a fraud calling herself a run influencer — until the host explained that's exactly why she should be one.
Start with the who and the what. The host treats niche as two things at once: the person you are talking to and the content they are coming for. Age, marital status, kids, challenges, education, and work all matter because they change what a useful post sounds like. Specific beats vague. Instead of saying new Instagram account, go follow me, the better move is to make the topic plain and invite only the people who care about it. That protects early engagement. Friends and family can mean well, but if they do not care about running a first 10K as a mom of three, their follow may send the wrong signal. Posting time gets put in its place. The gym analogy carries the point: there may be a best time to work out, but doing the workout matters more than waiting for perfect conditions. Schedule the posts and move. The host recommends one post a day for the next 14 days because the habit matters more than the clock. Existing reach still helps. Email lists, other social apps, and old Instagram accounts can all help launch the new account, as long as the message makes the niche obvious before anyone clicks follow. The goal is not random followers. It is people who actually want the content. Then comes the harder part: patience. The first six months may feel slow, with little proof that anything is working. Keep posting anyway. Somewhere between month six and month twelve, if the work keeps happening, traction may start to show. It may take longer. The closing push is blunt: you may be one post away, so keep showing up and press post.

As heard by us

A practical guide to starting an Instagram account from zero with a clear niche and steady posting.

The episode lays out a plain, workable Instagram growth plan for 2026, starting from zero and putting niche at the center. It treats the account as the base for a future business or personal brand, then makes niche mean two things at once: who the account is for and what it…

Read the full review in PlayNext →

Why you'd press play

You want a zero-to-one Instagram plan for starting from zero followers.

Read the full recommendation in PlayNext →
Listen to the show on