Brands and Brews Marketing Podcast · Brands and Brews

S5E2 - The Power of LinkedIn Ghostwriting and Outreach with Ger Flanagan

·46 min·3 clips

Ger Flanagan says he offers a guarantee of “signing three clients within 150 days.”

The name confusion starts the episode loose. Jesse meets Ger through LinkedIn, guesses the short name might mean Gerald, and gets corrected to Gerard before the marketing talk really starts. It is a small funny detour, and it makes the rest of the chat feel casual instead of canned. From there, the conversation moves through accent jokes and Irish background into Ger's work with busy business owners. Ghostwriting is the main event. Ger says he manages personal LinkedIn pages for CEOs and company owners, mostly in the United States, usually at firms with roughly 11 to 50 employees. Jesse asks the obvious policy question, and Ger does not dodge it. Someone else using a profile is not technically allowed, as he understands LinkedIn policy. That answer gives the exchange its best tension, because plenty of people publicly call themselves LinkedIn ghostwriters while the mechanics stay a bit fuzzy. Ger's version of the job is hands-on. He writes posts, handles outreach for some clients, manages inboxes, supports engagement, and builds lead magnets around the person's LinkedIn presence. He calls it a LinkedIn CMO role. The selling point is time: owners want a stronger public presence without spending every day figuring out what to post or who to message. His journalism background fits that work. He talks about interviewing people, understanding how they think, and turning that into a voice that feels like theirs. Jesse keeps the episode grounded. Ghostwriting comes across less like a hack and more like a service for owners who need leads and do not have the hours. The ending stays simple: Ger sends people back to LinkedIn, says he has no website, and jokes that listeners may see him in Jesse's comments. By the close, the useful idea is clear enough. LinkedIn ghostwriting only works when the writing, outreach, and voice feel like they belong to the person on the profile.

As heard by us

A plainspoken look at LinkedIn ghostwriting as client work, not social media theater.

This episode stays close to the day to day work of LinkedIn ghostwriting: shaping posts for CEOs and business owners, keeping the voice consistent, and handling outreach, inbox work, engagement, and lead magnets.

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Why you'd press play

You want LinkedIn ghostwriting that sounds human and still helps drive leads.

Read the full recommendation in PlayNext →

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