Brands and Brews Marketing Podcast · Brands and Brews

S4E2 - Evolution of Marketing Education with Laurel Lane

·51 min·3 clips

Laurel says AI could become content talking to content while consumers are ignored.

The episode starts in loose, friendly territory. A last-beer-from-the-fridge story turns into a joke about an Icelandic beer, then into a branding riff about Greenland, Iceland, and what a Viking on a can says to a buyer. That opener sets a casual tone. It is funny, a little sideways, and happy to wander before it gets to the point. From there, the guest explains how they teach marketing with a strong practical edge. They describe a digital marketing science class where students work on projects for real clients. One example centers on a company the hosts already know, which makes the conversation feel grounded instead of abstract. The class does not stay inside textbook frameworks. It moves into actual digital work. The students complete a digital marketing plan that touches major digital categories. They also work through SEM projects tied to a company that is expanding and needs contractors. The semester gets adjusted on the fly so the class can respond to real needs. Students even spend real budget dollars and see what happens next. That is where the episode settles in. The hosts keep returning to the value of real-world experience. They make the case that a marketing program gets stronger when instructors have built campaigns, spent money, and dealt with messy results themselves. The conversation treats that experience as the point, not a side note. The show also makes room for school pride without getting stiff. One host gives a clear plug for Metropolitan State University of Denver’s marketing program. The praise is tied to the kind of faculty members who have actually done the work and then brought those lessons back into the classroom. The episode also circles through alumni and branding talk about the school name itself. The attempt to move people away from "Metro State" comes up as a branding problem that has taken a long time to solve. The conversation treats that as both funny and real, which fits the show. It all feels like marketers talking shop rather than delivering a polished lecture. The beer banter, the campus pride, and the classroom examples all point to the same thing: good marketing education has to be lived, not just explained.

As heard by us

Beer banter gives way to a practical look at marketing education grounded in real work.

Beer banter shares the frame with marketing education here, and the pairing mostly holds together. The episode starts loose and joke-heavy, then settles into a practical discussion of teaching marketing through live client projects, SEM, digital marketing plans, and…

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Why you'd press play

If you want marketing teaching that stays close to real budgets and real client work, press play.

Read the full recommendation in PlayNext →

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