Brands and Brews Marketing Podcast · Brands and Brews

S3E16 - 5 Growth Strategies to Build Brand & Create Demand in 2023 with Andrew Bolis

·35 min·2 clips

Andrew recommends starting with an invite-only monthly roundtable before building a real community.

Beer comes first. Jesse opens with Blue Moon and Andrew says he first drank it about 15 years ago at a college bar with one of his best friends, and that the beer has stayed tied to that memory ever since. Jesse brings up Rogue Dead Guy Ale from Rogue Brewery and notes that it is based in Oregon, which fits his own Oregon background. Then the marketing talk takes over. Andrew, a fellow LinkedIn marketer and fractional CMO, walks through growth strategies for startups and keeps the conversation grounded in what teams can actually use. The first move is visibility. He says employee advocacy starts by teaching people how to use LinkedIn well, especially by commenting on posts from industry influencers and from the audience a company wants to reach. Posting is the harder part. Andrew suggests giving people drafted posts they can edit, or simple prompts like a career challenge they overcame, because the goal is to get real voices out there without making everything sound stiff. Personal detail matters. He makes the case that company, product, and industry posts work better when they sit beside personal stories, since that keeps the feed from feeling robotic. Training does not stop after the kickoff. He emphasizes regular reminders and check-ins, because the program only works when the team keeps remembering why they are posting and what the company expects from the effort. Jesse agrees. He points out that the value is not just for the company, but for the individual too, since posting can build a personal brand around the topic they already know. Examples help. Andrew says he likes showing teams companies that are already doing this well, because the pattern clicks faster when people can see it working somewhere familiar. The tone stays loose. The beer banter, the practical marketing talk, and the startup examples all fit together naturally, which keeps the episode grounded instead of polished to death.

As heard by us

Practical startup growth advice built around LinkedIn engagement, ongoing check-ins, and a more human posting habit.

Brands & Brews keeps its focus on practical startup growth, centering on how people inside a company can use LinkedIn in a useful, human way. Andrew Bolas stays grounded, covering commenting on posts, engaging with industry influencers and prospects, and mixing company,…

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Why you'd press play

If you need a scrappy way to turn your team into LinkedIn momentum, press play.

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