Bootstrapped : The Lighter Side - The Podcast For B2B SaaS Founders · Lighter Capital - We Help Startups Grow

Interloop Data, a father and son run startup gives their take on what's required for success

October 21, 2024·28 min·2 clips
Jordan Berry advises entrepreneurs to 'find a movement' and solve problems for an existing community.
Father and son co-founders Jordan and Tony Berry of Interloop Data share their origin story, the unique challenges and rules for running a family startup, and key lessons on bootstrapping, finding product-market fit, and building a customer-centric culture. They discuss their pivot from an AI sales tool to a data unification platform and their strategy for non-dilutive funding.

As heard by us

A practical look at family-run bootstrapping, role clarity, and keeping control while a company grows.

Tony and Jordan Berry frame bootstrapping through a father-son startup story, with the strongest material coming from how they sort roles, test fit honestly, and walk away when a customer is not the right match.

Read the full review in PlayNext →

Why you'd press play

If you are building with family and want to keep control, this gives you a real operating picture.

Read the full recommendation in PlayNext →
Listen to the show on