Bootstrapped : The Lighter Side - The Podcast For B2B SaaS Founders · Lighter Capital - We Help Startups Grow
From Call Center to CEO: Steve Monterroso on Scaling Sales & Culture
September 8, 2025·29 min·3 clips
Steve Monterroso warns founders that hiring salespeople from Salesforce or Oracle is a mistake because startup selling requires a completely different skillset.
As heard by us
A practical founder story about scaling sales, culture, and momentum without rushing the machine.
Steve Monterroso's path from real estate investor to call center rep to CEO gives the episode its cleanest line, and the conversation uses that rise to frame the rest.
Why you'd press play
Hear how a call-center start and a career reset shaped a CEO's operating mindset.
Listen to the show on