Bootstrapped : The Lighter Side - The Podcast For B2B SaaS Founders · Lighter Capital - We Help Startups Grow

Essential Metrics: 9 SaaS Metrics Every Founder Should Track

December 2, 2025·14 min·1 clip

The magic number metric reveals whether you're crushing it or wasting money on every dollar spent in sales and marketing.

Melissa Widner, CEO of Lighter Capital, breaks down nine essential SaaS metrics that founders need to track in today's funding environment, moving beyond basic growth numbers to focus on capital efficiency, retention, and sustainable scaling. She provides specific formulas, benchmarks, and actionable insights for metrics like burn multiple, magic number, and the newer Burn Efficiency Index, emphasizing that efficient growth is now more important than growth at any cost.

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