04-10-26

·35 min·3 clips

A Mighty Mighty Bosstones singer discovers his brand equity is strong but his social equity has tanked after controversial personal views.

The episode opens with host Sully introducing the show's global audience and a shout-out to the U.S. Armed Forces. Guest Corey Perlman, a social media keynote speaker, shares a story about Dickie Barrett of the Mighty Mighty Bosstones, whose brand equity remained strong but social equity tanked after he expressed personal views on vaccination. Perlman emphasizes that social media is not just a hobby and that ignoring it means leaving money on the table. He highlights the rise of social commerce, noting it's a $100 billion market in the U.S. and $2 trillion worldwide, with projections to reach $30 trillion by 2030. Perlman warns about AI-generated ads featuring celebrities like Joe Rogan endorsing fake products and advises business owners to set up TikTok or Instagram shops quickly. The conversation shifts to Jackinson, a Gen Z influencer introduced by Dan DeGroote. Jackinson discusses his 'earn it' mantra, inspired by being expelled in college, and his fitness community that meets at 5:30 AM. He talks about the importance of consistency and accountability in business and life, and how social media is crucial for his generation to avoid leaving opportunities on the table. Next, Jim Joyce, CEO of Sigan Therapeutics, explains his company's cardio-dialysis device, which targets cardiovascular disease by removing lipoproteins and inflammatory factors. He notes that 67% of dialysis patients die from heart disease and that his device could extend lives, representing a $3 billion revenue opportunity per 100 days of extended life. Joyce compares his device's 75-95% reduction in cardiovascular events to statins' 25% reduction. Finally, Trey Wasser, CEO of Dryden Gold, discusses the gold market's rise due to institutional and central bank buying. He describes Dryden's gold exploration property in Northwest Ontario, a stable jurisdiction ranked second globally by the Fraser Institute. Wasser mentions strategic investment from Centerra Gold and a documentary project to showcase the gold industry's evolution and appeal to young geologists. The episode concludes with disclaimers about investment risks and acknowledgments of sponsors.

As heard by us

A brisk business episode links daily discipline, social influence, and Dryden Gold's case for geology degrees.

The episode ties social-media influence to the daily practice of showing up, then follows that thread into business and education. Corey Perlman's Earn It team gives the conversation its most concrete shape: nine members, ranging from someone 21 to people retiring, become a…

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Why you'd press play

You want a business-show hop from social-media influence to consistency, accountability, ownership, and Dryden Gold's pitch for geology degrees.

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