Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit · Jenzaia

BYS 9 | Must-Haves Before Running Summit Ads

·21 min·1 clip

Jenzaia explains how to use conversion data, not gut feelings, to know if your summit messaging is working.

Host Jenzaia DiMartile outlines five essential elements to have in place before running ads for a virtual summit: clear audience targeting, proven messaging, a converting landing page, an email sequence, and proper tracking. She emphasizes avoiding budget waste and debunks myths about paid audience engagement, offering tactical advice for teacher business owners and others.

As heard by us

Ads should support a proven setup, not replace weak fundamentals.

Jenzea frames the piece around a plain but useful question: what has to be ready before ads go live for an upcoming summit. The answer is disciplined and practical.

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Why you'd press play

Before you buy summit traffic, make the free-ticket page pull its weight.

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