Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit · Jenzaia

BYS 6 | Unlocking Speaker Promotion for Summit Success

·38 min·15 clips

Anzea opens episode six by naming the problem: getting speakers to actually promote the dang thing. She says she has seen the frustration from both sides, as a speaker and as someone working behind the scenes on summits. So she pulls together reasons speakers may not promote and ways to help with that. Sometimes a summit is so specific that promotion is not an obvious win for the speaker. She uses a healthcare summit as the clearest example. The event was built around one disease and one type of healthcare worker, and most presenters were already experts in that exact space. In that kind of room, she says, there is less reason to chase extra reach. From there she moves to the host's job. The host has to help speakers see value beyond immediate leads and sales. She keeps coming back to nurture as the main idea. A speaker can use the summit to warm up an audience that already knows and trusts them. They can show up again as the expert their followers want to hear from. They can also get their audience to sign up for the summit. She points out that the short-term sales upside may be limited, but the nurture value is real. That is why each speaker's promotion helps the whole event, not just the person posting. She also says some speakers have too much going on and leave things until the last minute. That is part of why hosts should front-load the work instead of waiting for the final stretch. She closes by pointing listeners to the next two episodes, one on behind-the-scenes lessons and one on the Facebook ad metrics worth tracking.

As heard by us

A practical look at how summit hosts can get speakers to actually promote their sessions.

Anzea treats speaker promotion as a real summit problem, not a side issue. She keeps the focus on why people send emails and posts, and why they sometimes do not. That makes the discussion useful for hosts, because it does more than name the frustration.

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Why you'd press play

When your speakers go quiet, this episode gives you a practical way to get them promoting the summit.

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