Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit · Jenzaia

BYS 3 | Marketing Your Summit: An 8-Week Timeline

·35 min·2 clips

At eight-plus weeks, Jenzea says the milestone is visibility, consistency, and intentionality across organic and paid marketing.

1. Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit episode three maps an eight-week summit marketing timeline. 2. Jenzea Martel is the host, and she identifies herself as a Facebook ad strategist and a lover of summits. 3. The episode answers how to reverse-engineer summit marketing from summit week backward so registration, pre-launch, and list growth are timed correctly. 4. At eight-plus weeks out, Jenzea says the build phase should increase visibility, consistency, and intentionality in organic and paid marketing. 5. She recommends one email every week and one long-form content piece every week, such as a podcast, a blog, or video content. 6. She says that long-form content should be repurposed on social media and supported by lead generation ads or nurture ads. 7. Jenzea also recommends collaborations, including going live with someone else, speaking in private memberships, participating in another summit, and doing podcast interviews. 8. She says a new opt-in related to the summit can warm people up for the summit if it is launched about eight to twelve weeks ahead. 9. For service providers, she names a launch manager, a Facebook ad strategist, an OBM, and a VA as roles that may need to be booked early. 10. She says speakers and sponsors should receive promo kits with swipe files, graphics, email copy, and social media copy before affiliate promotion starts. 11. Jenzea distinguishes between speakers, who present, and sponsors, who financially support the summit. 12. She explains that an affiliate platform should be researched early so links work before promotion begins. 13. At six weeks out, the hype phase begins with either a teaser or a full summit announcement. 14. She says a wait list only creates anticipation, while an early bird promotion gives a concrete benefit such as a discount or first access to VIP passes. 15. She increases email volume from one nurture email to two emails per week, then adds announcement emails and more social posting. 16. She says week four is a catch-up week for ad copy, images, typos, branding, and missing presentations or bonuses. 17. Jenzea says week three should include ad setup checks, a three-day testing phase, and a group or chat channel for speaker and affiliate questions. 18. During the one-to-two-week launch phase, she recommends daily promotional emails, 24-hour opt-out links for summit promotion lists, and one-to-two-day email cadence. 19. The episode keeps a practical, tactical teaching tone, with Jenzea speaking in a direct solo format and using phrases like "build phase, baby" and "do not disappear." 20. Listeners who run virtual summits or paid launches will get the most value, while people looking for light, non-technical marketing discussion may skip it.

As heard by us

A clear week-by-week summit launch plan for hosts who want structure instead of improvising.

Episode three of Before Your Summit, hosted by Jenzea, gives a practical week-by-week marketing plan for an upcoming summit and keeps the focus on working backward from the end goal.

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Why you'd press play

You need a week-by-week summit marketing timeline that maps the launch.

Read the full recommendation in PlayNext →

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