Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit · Jenzaia

BYS 2 | What exactly is a summit?

·26 min·1 clip

Jenzea says a summit is a digital event, while a conference is live and in person.

1. Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit focuses on what a summit is and the first pricing and format choices around it. 2. Jenzea is the host, and she introduces herself as a Facebook ad strategist who has worked with teacher business owners and mompreneurs for four years. 3. The episode answers a planning question: should a summit be live or pre-recorded, free or paid, and whether an all-access pass or VIP pass makes sense. 4. Jenzea compares a summit to a business conference with keynote speakers, breakout sessions, meals, and social events over three, five, or seven days. 5. She says the biggest difference is that conferences are live and in person, while a summit is a digital event. 6. She describes keynote speakers as the bigger names, often placed at the beginning or end of the summit day. 7. She says keynote speakers can be paid by the summit or brought in through sponsor packages, including a $500 sponsor example. 8. She recommends that the host of the summit be a keynote speaker and asks whether the host wants additional keynote speakers. 9. She defines breakout rooms as smaller presentations that participants choose among, similar to breakout sessions at a conference. 10. She says virtual summit attendees can usually consume more content because the presentations are recorded and available to watch more easily than at an in-person conference. 11. She describes social summit events such as co-working times, speed networking, hot seats, live Q&A, live panels, sing-alongs, yoga sessions, and directed drawing. 12. She argues that in-person events build relationships and create a different energy and vibe. 13. She also says live events require venues, tickets, and higher participant costs for travel, accommodations, and food. 14. She notes that virtual summits still have overhead costs, including hosting the summit platform, storage for recordings, marketing, and support. 15. She explains that live summit sessions happen in real time and may or may not allow audience interaction during the presentation. 16. She says live sessions create more pressure on speakers because they must show up on schedule and handle mistakes as they happen. 17. She contrasts that with pre-recorded sessions, which can be recorded earlier, released on a schedule, and tested for fewer tech glitches. 18. She says many people use the phrase “live summit” even when sessions are pre-recorded because the summit may still include live components like networking or Q&A. 19. This episode suits teacher business owners, mompreneurs, and summit hosts deciding on format and pricing. 20. People seeking advanced summit design tactics or all-access pass details may skip this one.

As heard by us

A practical starting point for deciding what kind of summit to run.

The episode opens by defining what a summit is and why that definition matters when choosing between free and paid, live and pre-recorded, and free tickets with an all-access or VIP pass.

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Why you'd press play

You need the clearest possible first pass on summit format choices.

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