Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit · Jenzaia

BYS 10 | Three Critical Pre-Summit Funnels Every Host Needs

·23 min·1 clip

The registration funnel should turn free registrants into all-access-pass buyers.

1. Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit focuses on three funnels for virtual summit hosts. 2. Jenzea is the host, and she describes herself as a Facebook ad strategist and launch partner for summit hosts and digital educators. 3. The episode is for deciding how to use lead generation, waitlists, and registration before a summit goes live. 4. Jenzea puts the three funnels in chronological order: lead generation, waitlist, then registration. 5. She says the lead generation funnel starts about 12 weeks before a summit and grows an email list before the summit is on anyone’s radar. 6. Her lead generation flow is Facebook ad or other traffic source to opt-in page, then thank-you page, then nurture sequence. 7. Jenzea recommends a paid tripwire on the thank-you page for many hosts, not just a free opt-in. 8. She says the biggest mistake in lead generation is failing to nurture people after they join the list. 9. Her example of nurture includes a welcome sequence, then ongoing weekly email and long-form content. 10. Jenzea says she would choose nurture over list growth if forced to pick one. 11. She argues that audience fatigue can happen if lead generation ads and summit ads run at the same time. 12. The waitlist funnel exists to build excitement before registration opens, and she says it can sit on a page all year. 13. Jenzea says waitlist subscribers should be tagged or segmented in the email system and sent a special nurture sequence. 14. She recommends a benefit for waitlist members such as early access, a discount code, or a bonus for the all-access pass. 15. She says the waitlist is organic only and should be promoted through social media, email, and word of mouth. 16. Her biggest waitlist mistake is doing nothing with the list after people join it. 17. For the registration funnel, Jenzea says the ideal registration period is 10 to 14 days before the summit opens. 18. She recommends a registration page with multiple buttons, then presenting the all-access pass on the thank-you page with a separate nurture sequence for buyers and non-buyers. 19. The episode uses an instructional, tactical style with repeated examples from Jenzea’s own summit work and her current experience attending a summit. 20. Summit hosts who want specific funnel structure and ad timing will get the most value, while listeners wanting general summit motivation may skip it.

As heard by us

A simple summit marketing sequence that stays practical and focused.

Jenzea breaks summit marketing into a plain sequence: lead generation, wait list, then registration. The main advice is practical and easy to follow.

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Why you'd press play

Need a clearer summit funnel without improvising the timing?

Read the full recommendation in PlayNext →

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