Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit · Jenzaia

199 | Summit Success Series: 10 Essential Facebook Ads for Your Summit

·28 min·2 clips

The best summit ads aren't about the summit—they're about the person running it.

Jen Zaya opens the session by saying she loves running summit ads and has been doing it for a client for about four years, every summer since then. She places this episode inside a larger summit marketing series that also covered organic marketing, affiliate marketing, and backward planning from the summit date. She explains that the goal is not just to make ads, but to make ads that support each stage of summit promotion. The episode stays focused on what to run and when to run it. She says registration ads should help people understand the summit and decide whether it is for them. She recommends short clips for that work. She also talks about using a face-to-camera style so the host feels present and approachable. Captions matter, because many people scroll with the sound off. From there she shifts into speaker highlights. Those clips can bring together different presenters and help humanize the summit. They also give familiar faces a chance to do some of the selling. She then talks about presentation snippets as another useful format. Those clips can be a little longer and can show the range of what the summit will actually deliver. In some cases, she suggests mixing presenter speaking with testimonial-style moments. In other cases, she suggests using several 10 to 15 second clips from different presentations so viewers can see variety. She keeps the emphasis on giving people a reason to register, not just a polished trailer. The episode also mentions that some of these ideas fit more naturally than others depending on the business and the platform. A Facebook event is mentioned as a possible bonus, but not a universal fit. The advice keeps circling back to practical choices rather than perfect production. The overall tone is encouraging and specific, with a strong bias toward simple creative that can be produced without overthinking it. By the end, the listener has a usable list of ad types and a clearer sense of how each one serves the summit funnel.

As heard by us

A practical summit ad guide that keeps the focus on what each promo is for.

Before Your Summit spends its time on the part many people leave too late: the ads that actually move a virtual summit. Jen Zaya lays out a plain sequence, from face-to-camera clips to speaker highlights to short presentation snippets, and the point stays clear throughout.

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Need a clearer Facebook ad plan before your summit launch?

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