Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit · Jenzaia

198 | Summit Success Series: Backwards Planning The Marketing Plan For Your Summit

·30 min·1 clip

Four to five weeks out is when Jenzea says summit promotion becomes highly targeted and summit-focused.

Jenzea opens the episode as a Saturday Strategy Session and keeps the focus on summit timing. She says the plan should be built backward from the kickoff date. She points listeners back to the previous week’s conversation about the three facets of a marketing plan. Those facets are organic marketing, affiliate marketing, and paid marketing. She says those pieces will keep showing up here. The episode then moves into the timeline itself. Jenzea starts with the date the summit kicks off. From there, she works backward to show how much lead time a host needs. She treats the whole thing as a way to set the event up for the best success. She speaks as someone who works with summit hosts a lot. She also names her lane as a Facebook ad strategist for teacher business owners and mompreneurs. Organic promotion is one part of the sequence. Affiliate promotion is the next piece she spends time on. She explains that presenters and sponsors can become affiliates. The basic idea is that affiliates promote the summit on the host’s behalf. If someone registers through an affiliate link and buys a ticket or upgrade, that affiliate gets a percentage of the sale. Jenzea treats that as a simple incentive structure that helps more people share the event. She recommends bringing up the affiliate option early with potential presenters. She also recommends getting affiliates signed up as soon as possible. To make promotion easier, she says hosts should provide swipe files. Those swipe files can include emails, social captions, and images. She also encourages affiliates to adapt the material so it still sounds like them. The episode keeps circling back to what makes the work easier for real hosts. The tone stays practical and direct. It is meant for people who are building the summit and need the promotion plan to feel manageable.

As heard by us

A backwards summit plan that turns deadlines into a practical marketing system.

Jenzea maps the summit timeline by starting at the kickoff date and working backward, which makes the whole plan feel grounded instead of abstract.

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Why you'd press play

Plan your summit by working backward from the kickoff date through organic, affiliate, and paid promotion.

Read the full recommendation in PlayNext →

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