Beauty Business Strategies · Strategies Coaching & Training for Salons, Spas, and Medspas

The 90 Minute Revenue Boost with Andrew Caruso

·29 min·1 clip

Half an ounce of product makes you $350 in 90 minutes—that's doctor-lawyer money in the time of one service.

The practical issue is hesitation. Andrew runs through the objections that can make stylists pause: waiting days to wash hair, opening salon doors because of fumes, strong scents, and irritation. Michael keeps it tied to business, framing the conversation around growth opportunities beauty professionals may miss when old hurdles stick around too long. The first hurdle is lifestyle. Andrew says telling a client not to wash their hair for four days makes the service harder to recommend because it gets in the way of normal life. Then he turns to scent. Pure Brazilian, as he describes it, avoids high-potency perfumes and overpowering extracts, so the guest gets a pleasant smell without being hit over the head by it. Stylists notice the room first. That matters on the salon floor, where a service can sound great and still be tough to sell if the team expects harsh air or discomfort. Fumes come next. Andrew separates water vapor from chemical fumes and says his team once worked on nine models in a meeting room without fumes taking over the space. That gives owners something concrete to picture when staff worry about health, ventilation, or the guest experience. Education is what holds the sale together. Andrew's point is that stylists have to feel safe before they can make clients feel safe. Michael closes by treating the conversation as a useful reset, thanking Andrew for clearing up misinformation and helping beauty professionals think more clearly about the category.

As heard by us

A practical salon floor discussion about comfort, safety, and the education needed to sell the service.

The conversation stays on the practical questions that shape adoption: smell, irritation, downtime, and whether staff can speak about the service with confidence.

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Why you'd press play

If you are talking clients through a salon treatment they may hesitate to book, this helps you answer the hard questions without sounding defensive.

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