Beauty Business Strategies · Strategies Coaching & Training for Salons, Spas, and Medspas

Real Results with Sydney Lopez: Social Media That Books Clients

·28 min·1 clip

Sydney says a 2017 carousel is almost at a million views because it tells clients "will not be platinum in one appointment."

Robert Miraglia introduces Sydney Lopez as the creator of Social Acumen and the creative director of Rainbow Hair Dreams. She brings a long salon background into the conversation. Sydney says she grew up in the industry because her mother has been a hairstylist for 51 years. That early experience shapes how she talks about marketing. She treats social media as a strategic growth tool, not a vanity exercise. The conversation starts with how social media became a bigger part of her career. From there, it settles into what kinds of content actually matter to salon clients and fellow artists. Sydney says a gorgeous balayage photo is not enough on its own. She argues that the post needs context if it is going to land. That context can be formulation, upkeep, cost, or a clear reason to ask for the service. She says every image should give the audience something useful. The discussion keeps coming back to value. She wants salon owners and teams to ask what each person brings to the table. For her, that might be education, humor, technical skill, or a very specific service specialty. She says not everyone should post the same kind of content. Some people are the funny, relatable page. Some are the education page. Some are the technical authority on one service. Sydney also talks about the challenge of getting teams motivated to post consistently. Her answer is to make the work feel clearer and more intentional. She suggests simple mission statements or taglines for each person on the team. By the end, the message is direct and grounded. Social media works better when it reflects a real contribution, not just a pretty result.

As heard by us

Pretty hair works harder when it has a reason to matter.

Sydney Lopez presents social media as a practical salon-growth tool, not just a place to post polished hair photos. The point is less about visibility for its own sake and more about earning attention, trust, and bookings by giving each image a clear job.

Read the full review in PlayNext →

Why you'd press play

Turn your salon posts into a strategic growth tool, not just pretty grid filler.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Beauty Business Strategies