Beauty Business Strategies · Strategies Coaching & Training for Salons, Spas, and Medspas

How to Boost Your Salon/Spa's Visibility Online with the CEO of Glammatic

·31 min·2 clips

Well-built salon websites convert about 5% of visitors into new appointments.

Michael starts by introducing Amit and asking him to explain Glamatic. Amit says the company focuses on online marketing for the beauty industry and works mainly with salons, spas, and other independently operated businesses. He describes the work as end-to-end support across websites, social media, branding, and the online pieces that sit between a salon and its customers. He also says the goal is to make it as easy as possible for busy owners who are not necessarily tech savvy. Michael responds by stressing how much a website matters when he wants to see who he will be talking to and what a business looks like. He says stock photography and canned copy make that harder. Amit validates that concern and keeps returning to the idea that businesses that invest in these basics can benefit from it. The two stay grounded in owner reality instead of chasing trends. Michael then brings up the pressure of limited time. He acknowledges that owners already know they need to improve these areas. He asks what can make the work lighter. That opens the door to talk about tools and other ways to reduce manual effort. The exchange stays practical rather than flashy. It assumes the listener needs help with real marketing chores, not abstract theory. The tone remains conversational and steady throughout. The episode treats online visibility as part of daily salon operations, not as a separate department. It leaves listeners with a clear reminder that the first impression often starts before a booking ever happens.

As heard by us

Practical online marketing advice for salons, centered on branding and team visibility.

This episode keeps its feet on the ground. Michael Yost and Amit Kalarakal talk through the practical side of online marketing for salons and spas: websites, social media, branding, and the small team details that help a business look clear and credible.

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Why you'd press play

Want your salon's online presence to do more of the heavy lifting?

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