Beat the Scroll - The Content Marketing Podcast · Wander

TikTok - How to Grow from 0 to 1000’s of Followers in 2023: Learn to Go Viral and Get Engagement

·27 min·1 clip

Their TikTok works because the team has “terrible, terrible opinions” and makes pop-culture questions people react to.

1. Beat the Scroll - The Content Marketing Podcast focuses on TikTok growth, engagement, and the path from 0 to thousands of followers. 2. Chloe Clover hosts the episode with Tom and Caitlin, and Caitlin is the guest because she is presenting the TikTok advice. 3. The episode asks how a new TikTok account can gain traction by using the app, finding a niche, and repeating what works. 4. The first recommendation is to make a TikTok account, scroll for hours, and learn what content is popular and engaging. 5. Caitlin says a creator should choose a genre or topic, make videos on that subject, and keep repeating the format that blows up. 6. When Chloe asks what happens if someone does not know their topic, the answer is to make videos that interest them until something interests other people too. 7. The hosts say TikTok gives lower-follower accounts a better chance to blow up than many other platforms. 8. The explanation points to TikTok’s algorithm, which tests videos for audience retention and then recommends them to subgroups, hashtags, and followers. 9. The discussion contrasts TikTok with Facebook, Instagram, and LinkedIn, where posting alone does not create the same discoverability. 10. The For You Page gets attention because it opens by default instead of showing only people someone already follows. 11. Caitlin describes her own feed as split across Taylor Swift, TV clips from South Park and Dance Mums, and videos built from middle-aged people making weird template jokes. 12. The team also describes dog videos where owners make the dog’s mouth move and give the dog a high-pitched voice. 13. Chloe says TikTok’s recommendations can change week by week, with one trend disappearing after a short burst of repetition. 14. The episode notes that TikTok can pick up subjects quickly, such as illustration, after only a conversation about the topic. 15. The most concrete example of a working formula is the office’s own pop-culture question format, which uses strong opinions to trigger reactions. 16. Caitlin says people follow the account because they know they are going to get enraged quickly, which makes the format memorable. 17. The conversation is informal, rapid, and heavily reactive, with the hosts interrupting each other and joking throughout. 18. The structure feels like a conversational explainer rather than a scripted lesson, with examples, personal feed references, and side jokes. 19. Listeners who want TikTok growth tactics and content formulas. 20. Listeners who want polished theory without casual banter.

As heard by us

A TikTok discussion that lands on why a clear point of view keeps people coming back.

Beat the Scroll looks at a simple TikTok question: why do some accounts stick in people’s heads? The hosts come back to a format built on pop culture questions, strong opinions, and a clear reason to follow.

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Why you'd press play

Trying to build a TikTok format people recognize fast?

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