Beat the Scroll - The Content Marketing Podcast · Wander

The Secrets of Marketing a Brand: How To Pitch Your Identity: Part 2

April 5, 2023·26 min·2 clips

When we present a brand for the first time, we never present colour.

Chloe opens the return with a fresh tattoo, a hat, and a quick reset after the earlier recording was cut in half. Tom and Liam pick up the thread by talking about minimal logos. Burberry is the example they keep circling back to. They recall the old horse-and-rider look. Then they talk through the switch to plain black type. After that, they look at the newer cursive blue direction. The point is bigger than the logo itself. It is whether a brand is moving first or chasing a trend that is already taking over. Colour palette comes in as part of the same argument. The speakers treat it as part of brand identity, not just decoration. They also talk about how fast things move. A brand can launch bold and still struggle to stay strong if it cannot adapt. Staying strong over time is harder than starting strong. The conversation then shifts into controversy. They ask when something crosses into scandal or just plain offense. The Thursday dating app gets pulled in as an example. The camel in central London does not sound like a good move to them. They argue over what counts as offensive and what counts as scandal. That leads to a wider point about audience. A brand has to know who it is speaking to. They mention a Manchester agency that offends some people while resonating with others. The BBC becomes the opposite example. They frame it as too strict, slow to adapt, and at risk of being left behind. The ending drifts into old Facebook pork jokes. That bit of nonsense keeps the episode loose rather than polished. Even with the tangents, the conversation keeps circling back to the same practical question: how do you keep your point of view while adapting?

As heard by us

A sharp look at how brands balance recognizability, adaptation, and the pressure to stay current.

This episode keeps coming back to a simple pressure point: what happens when a brand trims away the ornament and asks color, shape, and restraint to do the heavy lifting.

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Why you'd press play

If you care how brands stay recognisable without getting frozen in place, this one gets into it quickly.

Read the full recommendation in PlayNext →

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