Beat the Scroll - The Content Marketing Podcast · Wander

The Secrets of Marketing a Brand: How To Pitch Your Identity: Part 1

March 30, 2023·22 min·1 clip

A lot of people will come across a brand or see a brand for the first time on Instagram or TikTok, and now brands have to invest in social

Hosts Tom and Liam, with 20+ years digital/brand experience, deconstruct brand image and its evolution in social-first media landscape. They explain brand as perception and proposition rather than visual identity alone, tracing marketing shift from above-the-line (radio, outdoor) to websites to social platforms as primary brand touchpoint. Covers tone of voice, audience targeting, B2B vs consumer dynamics, and why personal branding is now culturally dominant.

As heard by us

A social-first look at how brand voice and audience fit shape first impressions.

The episode treats brand identity as something many people meet first while scrolling Instagram or TikTok, so its strongest moments stay grounded in social-first presentation.

Read the full review in PlayNext →

Why you'd press play

You want a brand that makes sense the second someone finds it on social.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Beat the Scroll - The Content Marketing Podcast