Beat the Scroll - The Content Marketing Podcast · Wander

5 Tips for Building a Successful Personal Brand in 2023: Part 2

·26 min·1 clip

The hosts say personal-brand consistency can start with one LinkedIn post a week.

1. Beat the Scroll - The Content Marketing Podcast's episode "5 Tips for Building a Successful Personal Brand in 2023: Part 2" completes its five-rule personal-brand discussion. 2. Chloe Clover hosts Charlotte and Dean, whose workplace examples illustrate how colleagues can develop and support personal brands. 3. The episode asks how creators can use personal branding to support their goals and ambitions without waiting for an audience to find them. 4. The hosts recap authenticity and being open about subjects that matter, including the discomfort of showing more of yourself online. 5. They recap niche focus by joking about combining Charlotte's interest in true crime and lesbian thirst traps involving Sarah Lancashire. 6. They describe failure as a necessary part of testing, learning, and processing information on social media. 7. The hosts introduce engagement as the fourth rule, telling creators to comment and take a genuine interest in other people's content. 8. They apply that engagement advice across TikTok, LinkedIn, and Instagram rather than limiting it to one platform. 9. The hosts say a thoughtful comment can make someone's day, build a relationship, and eventually lead that person back to the commenter. 10. They describe the team's support for Tom's drawings as an example of colleagues helping someone put personal work online. 11. Dean links consistent audience interaction with platform algorithms and the wider reach generated by conversations. 12. The hosts note that controversial opinions on their own TikTok page have produced debates, angry comments, and response videos. 13. Charlotte recalls feeling nervous about posting a solo-travel video from Krakow on LinkedIn because clients and respected professional contacts could see it. 14. The fifth rule is consistency, which the hosts compare with discipline and say becomes difficult when creators lack time or ready-made content. 15. Dean says creators can begin with one post a week and use a phone reminder instead of forcing themselves to publish five times daily. 16. The hosts encourage people who fear the camera or judgment to practise confidence, take multiple takes, and show their faces more often. 17. Charlotte says honesty about nervousness at networking events made her feel more comfortable because vulnerability created common ground. 18. The hosts contrast polished Instagram snapshots with Charlotte's claim that her Thailand trip was the worst time of her life despite attractive photos. 19. The conversational format suits creators seeking practical posting and networking routines. 20. Listeners wanting tightly edited marketing instruction may skip the plant, film, food, and Jim Carrey digressions.

As heard by us

A loose trio discussion treats personal brand as something more lived than polished.

Beat the Scroll circles personal brand through a conversational take on the five rules, with authenticity and genuineness doing most of the work. It stays focused on the idea that being open about what matters can be useful, without dressing it up as something larger than it is.

Read the full review in PlayNext →

Why you'd press play

For personal-brand advice with actual personality, not a LinkedIn sermon.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Beat the Scroll - The Content Marketing Podcast