Beat the Scroll - The Content Marketing Podcast · Wander

5 Tips for Building a Successful Personal Brand in 2023, Part 1

March 15, 2023·33 min·1 clip

People know when you're being fake. Show the struggle. People relate to honesty.

Beat the Scroll podcast with hosts Charlotte (Clover, CEO Wanda Films) and Dane discuss personal branding with focus on five rules. Central theme: authenticity is foundational. Charlotte shares her journey disclosing ADHD and queerness on LinkedIn despite fear and criticism. She explains that labels help people relate, and showing struggles builds trust. They discuss how people sense inauthenticity immediately; you can't fake it even online. Personal brand applies to everyone—entrepreneurs, employees, students. Team empowers employees to share their stories and uniqueness. Discusses tradeoffs: Charlotte wrote about dyslexia not preventing her from writing copy, faced hate but stands by it. Emphasizes different communication styles (Charlotte prefers bullets vs paragraphs) and how modern professionals are 'micro-businesses' managing their online identity.

As heard by us

A loose, grounded conversation about personal brand, authenticity, and showing up online.

The segment treats personal branding as everyday work, not a polished slogan. It ties together entrepreneurs, business leaders, employees, students, and job seekers, then settles into a loose conversation about what a person stands for and how they sound online.

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Why you'd press play

A loose, conversational talk about why personal brand matters, how you present yourself online, and why a little discomfort can help you grow.

Read the full recommendation in PlayNext →

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