Bad Bunny Breaks Super Bowl LX Records With 4.1 Billion Views in 24 Hours
March 8, 2026·2 min
This episode reports on Bad Bunny's historic Super Bowl LX halftime performance and its immediate aftermath. According to Apple Music, the NFL, and Rock Nation, the performance drew 4.157 billion views in 24 hours across broadcast, YouTube, and social platforms. This made it the most-watched Apple Music Super Bowl halftime show of all time. On X alone, the halftime moment generated 2 billion impressions, 209 million video views, and over 6 million Bad Bunny-related posts. His streams on Apple Music surged seven times immediately after the performance. Tracks like DTMF, BAILEINOLVIDBLE, and TTIMIPRAGUNTAL emerged as the most-streamed songs. Bad Bunny now occupies nearly a quarter of Apple Music's Daily Top 100 global chart. He has 24 songs in the Top 100, 9 in the Top 25, and 6 in the Top 10. The performance sparked one of the largest real-time cultural conversations in Apple Music platform history. DTMF claimed the number one global position. His album De Biti Rar Mas Fotos landed on charts in 155 countries. It reached the Top 10 in 128 countries and claimed the number one spot in 46 countries. These include Mexico, Colombia, Chile, Brazil, Germany, France, and Spain. Across NFL platforms like Facebook, Instagram, TikTok, and YouTube, fans spent more than 1,275 years of combined watch time on halftime content. The performance reinforced Bad Bunny's message of unity, hope, determination, and strength. This message was delivered entirely in Spanish.
